Monday, January 19, 2015

Washing Powder Nirma!

Remember the old Nirma song? It went like this...."Washing powder Nirma, Washing powder Nirma....blah blah blah....Hema....., Rekha..., Jaya aur Sushma.....sabki pasand Nirma", the jingle went showing the modern lithe woman doing aerobics, the Indian girl dancing dandiya, the working woman and...gasp, a woman driving a car all linked together thanks to their love of washing powder Nirma.



This ad was made a good fifteen to twenty years. These days, there are a few changes in the advertisements of course. These days, Hema, Rekha, Jaya and Sushma are not just modern women but they are doctors, scientists and who knows, maybe prime ministers and presidents even. But there's one thing that hasn't changed. And that is their love for detergents and washing soaps. We have proffered women empowerment, gender equality and freedom to women, but every time those advertisements come on TV, it's always a woman who tips spoonfuls of detergent smiling at the camera as if they are doing the world a favour.

Well, here's some good to know info, ad men....you're not! What you are doing is indirectly hinting that soap suds and soft hands go together.What you're saying is this...You want to keep your man happy?, wash his clothes! You want to be the loving mommy in the world?, wash those clothes! You want to be the  best daughter in law? , wash those frigging clothes!    
 
World has changed, we have all moved on but when it comes to household chores and laundry in particular, it's always the women's forte. We have come so far and yet, we don't have Suresh, Ramesh, Rahul or Aryan offering to wash clothes. Be it movies or ads, a working woman juggling office and home; easily, might I add, is considered the example of how a woman should be. You see, after all, she is being given a chance to work, isn't she. 

Here are some statistics to help you understand where I'm coming from. As per Ariel's survey conducted by AC Nielsen:



But a man helping with household chores, oh my, isn't he a gem! Even as we speak about gender equality, there is an underlying message that screams that it's the woman's job to keep the house running. I am not saying this is the case everywhere, but try asking your husband to help with the dishes when his mom is around and you will know what death by glare means. Ask your husband to do the laundry when your mom's around and you will never hear the end of it. How can I blame the men when the previous generation, media, the print and the twisted ideas they present make us believe that they are entitled not to lift their pinkie finger at home.

Thankfully, I am married to a guy who enjoys doing household chores much more than me. Thanks to him, we don't live under inches of dust!These days, he also offers to do his own laundry. His interest in doing his laundry is so much so that it irritates him if I try to do it for him. 

But don't fool yourselves into thinking that he reached there all by himself. Oh no, he didn't. In the beginning, I was one of the 2/3rds, 76%, 85%, 73% and 77% women mentioned up there.

The reason for his sudden interest in household chores might or might not be because of the fact that his favorite t shirt shrunk without a reason. Or it could be the disastrous experiments I tried in the kitchen that was offered and forced to be eaten as I waited eagerly for a comment. Or it could be the fact that his jeans had started to look like a tie and die pants after a wash. Or it could be the fact that his belongings went missing for days altogether when I went on a cleaning spree. Or it could be that his whites always came out as pinks after the wash. 

 Either ways, these days he has agreed to take over doing the laundry...for the sake of the innocent clothes in our household. So you see, we do have gender equality in our household, however we reached there.




What can I say...irrespective of how we got there, Go Women Power! 
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I am writing for #IsLaundryOnlyAWomansJob activity at BlogAdda.com in association with Ariel.”

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